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Seo, popularly referred to as SEO, is a strategy that optimizes a website in order to make it really search-engine-friendly. SEO can be carried out at the programming as well as at the content end– the programming aspect of SEO tunes the website to the requirements of the current online search engine algorithms, while the content aspect of SEO includes strategically embedding popular keywords in the website content. There are other approaches too– e.g., link structure, post submission and directory site submission.
If you want your website to register its presence in the competitive world of Web, you have actually got to resort to SEO methods. Otherwise, a website fails to get seen amongst millions of them. But the problem is that there are many unethical attire out there who assure you fantastic SEO, but all they do to get your website a high page rank on the results page is use a range of unethical methods (the so called black-hat methods) to trick the online search engine. If caught by online search engine, your website can be blacklisted and banned for adopting unethical SEO methods. It is, therefore, absolutely essential that a website owner works in addition to an ethical SEO expert, and here’s how you need to select one.
The Web has made the world a smaller place and a website owner can deal with SEO consultants based in any part of the world– there are many SEO consultants’ sites all over the Web, and tracking down one is not all that tough a task. And here’s how you need to select one:
1. If the SEO expert is an expert, then he must be accredited by many reputed organizations such as Google AdWords, Web CEO University, and SEO Pros. If the SEO expert has more accreditations, well, the more the merrier. A licensed SEO specialist is ethical by default– principles are integrated into their work code.
2. He must have a remarkable roster of customers who speak highly of him. And he must not be hesitant to give out a few references.
3. If the SEO expert is expert and ethical then it instantly follows he will have a successful track record. So, go on and inspect the sites he has carried out SEO on, and inspect if they rank high on online search engine results pages.
4. The SEO expert needs to be flexible and he must offer services such as website analysis, content writing, keyword research, link structure, SEO and, naturally, appropriate reporting back to the client.
5. The SEO expert need to have a clean track record, in the sense that he need to never ever have been blacklisted for adopting unethical SEO methods. Such methods consist of spamming online search engine, trading relate to sites that become part of link farms, or masking, which means coating keywords with the very same color as the website’s background and packing a lot of them on all the pages. You can learn if the SEO expert has resorted to suspicious means by running a check on him on online search engine and on message boards. Plus, you can constantly check with his references too.
That was a small guide on how to go about selecting an ethical SEO expert. Real, finding an ethical SEO expert will take a little bit of time and effort, but it is well worth it. Because a dishonest SEO expert can eliminate a website, while an ethical expert can help you build your fortune.